Under the concept "tailor fit", CuldeSac™ develops the European launch campaign of the Aston Martin Cygnet, the world's first compact luxury car.
This video jumpstarts the communication campaign announcing that Cygnet today is a reality and will begin production in 2011. In it Aston Martin's CEO Dr. Ulrich Betz and Design Director Marek Reichman explain one-to-one the reason behind the new concept of compact luxury tailor fit car of the new Aston Martin Cygnet. More info: www.astonmartin.com/eng/thecars/cygnet
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