Shirts, shirts, shirts!

J. Hilburn, a luxury men’s clothing company that specializes in custom clothing, is joining the fray with a new e-commerce component to its Web site that allows men to customize and purchase clothing directly online.
J. Hilburn works in a unique way by letting customers pick fabrics, cuts and style from the site that are then fitted in person by a “personal style advisor.” The advisor will come to a customer’s office and measure and fit them for the right style and outfit.
As J. Hilburn does not require traditional retail space to sell its products, and instead focuses on its Web site and iPhone app, the company can offer these custom products at much lower prices than a traditional tailor.
Some of the company’s custom shirts, for example, cost between $80 and $100, which includes picking a personalized fabric and going through the custom-fitting process. Veeral Rathod, co-founder and president of J. Hilburn, said traditional tailors could charge five times as much.
“There is a huge opportunity in retail right now to disrupt the traditional brick-and-mortar store model, which drives markups and high fixed operating expenses,” Mr. Rathod said in a press release.
J. Hilburn, which opened for business five years ago, says it sold 60,000 custom shirts in 2010.
- Article inspired by NY Times -

Backstage

A friendly backstage video from HIDI's latest photoshooting, hope you like it!

Chiara and Bob in the blog

I admit it: i'm always impressed following the fashion blogs around the world. There are so many fully involved people into style and some of them really make it trough.
In this case i'll mention Chiara Ferragni, a milanese Bocconi student who was able to set her very well structured ego-blog as one of the most followed in Italy and not only - check what Corriere della Sera wrote: 1 and 2.
Very fond of bags she created also her own shoe brand. Amongst the Burberry, Balenciaga and many other renowned brands outfits, Chiara usually wears our beloved Bob Sdrunk sunglasses, mostly Rubber (left) and JFK (bottom) model.
Take a look at the entire brand line at: HIDI 4 Bob Sdrunk

Viva l'Italia and 'un abbraccio' to Japan

A big "tanti auguri" to Italy, as today it is the 150th anniversary from its birth, and a big HUG (abbraccio) and support to Japan, living the worst catastrophy after the second world war.

Special thanks

Very special thanks go to the Management and people working at Luzio for hosting HIDI photoshooting. An amazing team in love for furniture and style... Take a stroll on the Luzio website and see what could fit to your place. Or contact them for a special consultancy: info@luzio.es.




LUZIO | TIENDA Y OFICINAS

c/ Ferran Agulló 16,
08021 Barcelona, España
Teléfono: +34 93 209 4123 / +34 664 209 328
Fax: +34 93 185387

Your one and only portrait

They say that your selective memory and your photographic memory have been at odds.
Remedy that with an illustration from Missy McCullough. The LA - based artist works from photos to capture her subjects in charming portraits, enhancing the highlights you want and downplaying, or completely eliminating, anything you don’t.
Send along a single image, let her know what stays and what goes, and she’ll recreate it in her style. Or put together a slew of snapshots (new shoes, favourite book) for her to synthesize into one playful piece.
Under the influence of vintage illustrations, the spirit of fashion magazines from the last century, and McCullough’s sensibility, the results are unforgettable.
Prints, available online @ shop.imissyyou.com. For portraits, e-mail missy@imissyyou.com

The personalized way to d.i.y. your denim

The difference between a pair of jeans and your favorite pair of jeans can be pretty small—down to about an inch, in fact.  The ultra-dark skinnies an inch too skinny in the waist? Meet their savior: Bristols 6's new kit, with all you need to customize your denim in one handy package: hem tape for length, an extra button—that slides in as easily as an earring—to save the waist, a seam ripper and pumice stone for distress-less distressing, and more. Studs, stencils, and paint are included, too, for the craftiest out there.

Bristols 6 Denim Kit, $30, available at http://www.bristols6.com/