Shirts, shirts, shirts!

J. Hilburn, a luxury men’s clothing company that specializes in custom clothing, is joining the fray with a new e-commerce component to its Web site that allows men to customize and purchase clothing directly online.
J. Hilburn works in a unique way by letting customers pick fabrics, cuts and style from the site that are then fitted in person by a “personal style advisor.” The advisor will come to a customer’s office and measure and fit them for the right style and outfit.
As J. Hilburn does not require traditional retail space to sell its products, and instead focuses on its Web site and iPhone app, the company can offer these custom products at much lower prices than a traditional tailor.
Some of the company’s custom shirts, for example, cost between $80 and $100, which includes picking a personalized fabric and going through the custom-fitting process. Veeral Rathod, co-founder and president of J. Hilburn, said traditional tailors could charge five times as much.
“There is a huge opportunity in retail right now to disrupt the traditional brick-and-mortar store model, which drives markups and high fixed operating expenses,” Mr. Rathod said in a press release.
J. Hilburn, which opened for business five years ago, says it sold 60,000 custom shirts in 2010.
- Article inspired by NY Times -