A new way to run - Your way

This year’s retail incentive to hit the gym comes by New Balance, which is introducing a new custom sneaker program next week, a first for the label. Its classic US574 running shoe will be fully customizable, from toe to top to tongue. Even the New Balance “N” can be color-coded. Better still, the custom kicks will be made at the company’s Norridgewock, Maine, factory, which not only burnishes your made-in-the-U.S.A. credentials, it also means you’ll get your pair a lot quicker—within a week or two of ordering. The customization microsite, which launches this Tuesday exclusively on shopnewbalance, even shows you what your sneaker will look like. Instant motivation to get the blood pumping, delivered to your door for about $100.
Credits: Style.com